Google recently made headlines by acquiring a startup known as SlickLogin – whose primary offering to electronic consumers takes shape in innovative alternatives to passwords as security safeguards, primarily offering functional sound-based solutions.
In affording electronic consumers with security measures that truly satisfies their needs, the company’s inclusion in Google’s service specific product portfolio proves to be a winning addition to the online giant’s already impressive arsenal.
Initiated by three security experts who once worked for the Israeli military, SlickLogin rolled out a beta version of its service some five months ago.
Its current Google page – in its About section – now posts the following announcement:
“The SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way. Google was the first company to offer 2-step verification to everyone, for free – and they’re working on some great ideas that will make the internet safer for everyone. We couldn`t be more excited to join their efforts.”
By working with sound-based alternatives to traditional passwords and other standard forms of authentication, the service stands to cause some relevant changes in the area, pointing to a progressive shift in the way netizens and electronic consumers gain access to private emails, online accounts and more.
While the whole news is essentially about the acquisition of a small startup company, its implications and overall effect in the technology space is really something big, considering how quick Google was in buying SlickLogin.